Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer)
A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to:* Increase the success of any venture and decrease the risk of wasting time money and resources on bad ideas* Close the knowledge gap between strategy and experimentation/validation* Identify and test your key business assumptions with the Business Model Canvas and Value Proposition CanvasA definitive field guide to business model testing this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous repeatable process.
1119551447
The key to successfully starting any business is a good business plan. In his ebook, Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer), Mike Elia walks you through the business plan process step-by-step: from increase the evidence youll use to build your plan to delivering your plan to recognized investors.
His cd provides the basic guidance you obsession to write a business plan. But its genuine focus is revealing how to communicate your plan to investors and convince them that your business is their best investment choice.
When I first opened business plan Secrets Revealed, my heart sank. You see, I had promised Mike I would right of entry his cd unconditionally previously writing a review. And business plan Secrets Revealed is no unknown ebook subsequent to one sentence paragraphs, large fonts and hefty margins. Its crammed full of information!
But as I began to read, I was warmly surprised. Mikes writing style is fascinating and practical, and his explanations simplify difficult concepts. Throughout the book, I felt as though a pal was sitting subsequent to me on the encourage porch, matter-of-factly explaining exactly how to do something. Its the kind of easy practicality that you can attain unaided subsequent to you sufficiently understand a subject.
Mikes determined understanding of business planning concepts results from experience spanning more than 20 years. Mike helps business owners buy, sell and finance their businesses. He has overseen manufacturing and sales locations in more than nine countries. He is a CPA, holds a Masters in business Administration, and has served as Chief Financial manager of two publicly held companies.
Business plan Secrets Revealed starts subsequent to tips for collecting and organizing the guidance youll need. From the beginning, Mike concentrates on overcoming your biggest single challengebridging the entrepreneur confidence gap. In the chapter Show Me the Numbers, Mike provides some of the clearest explanations of business financial statements that Ive ever right of entry If concepts subsequent to stockholders equity or statements of cash flow make your eyes glaze over, next your salvation has arrived.
Later chapters of business plan Secrets Revealed truly adopt on Mikes understanding to encourage you communicate your business plan effectively. There are solution instructions on writing your business plan, including how to get your plan opened and read, and how to avoid nine common writing mistakes. He explains how choosing the right design can make your business plan easier to read. Mike wraps things happening by telling you how to prepare for indispensable face-to-face era subsequent to investors, including developing a 60-second, to-the-point, verbal ring for your business. Tips on finding investors and a resources section solution the book.
I must allow that several era as I was reading, I would ask myself, Do I truly obsession this much business plan? This is not a fill-in-the-blanks-and-print-it-out business plan solution. But next I realizedif Im huge nearly succeeding, next I do obsession to know as much as realizable nearly my business happening front. previously Ive started spending money. previously I put myself on the parentage out in the market.
By the way, I did make it through the amassed book. And I declared that Mike delivers what he promises on the title page: he teaches you how to speedily gather evidence, build a battle for your business, and write a readable plan that attracts investors and makes your business the most charming investment choice. Even if you already own additional business planning resources, I terribly suggest business plan Secrets Revealed
